The Keystone mark

Launching Soon · Built for Contractors

Your back office,run for you.

Keystone connects everything you already use — your books, calendar, phone, lead ads, even your AI — into one app, then runs the back office for you: chasing follow-ups, flagging what's slipping, and telling you what needs you today. Built for contractors.

Join the waitlist

30+contractors already on the waitlist

Scroll · the origin

A look inside

Open it in the morning.It already knows what matters.

No dashboards to dig through, no reports to run. Keystone reads your day before you do — the quote that's ready, the invoice gone quiet, the job slipping under margin — and hands you the short list that actually needs you.

Keystone · Today
Live

Good morning

Monday · June 15

3 things need you

Needs you today

Riverbend Clinic

Quote ready to send

Chase

Westside invoice

9 days overdue

Send reminder

Cedar Deck

Margin at 11%

Review

$640k Pipeline

·

3 Hot leads

·

2 invoices Overdue

Keystone · Start with Riverbend — best score, signed-ready.

Proof

Small footprint. Big leverage.

and counting

0+

contractors on the waitlist

built to save

~8 hrs

of admin handed back to you each week

1 place

for every job, crew, bid and invoice

0+

tools it plugs into

Built on our own proprietary system, field-tested on real construction jobs.

The problem

You didn't get into thisto chase paperwork.

  • Quotes sent on Tuesday, forgotten by Friday.
  • Hot leads that went cold because nobody followed up.
  • Jobs quietly losing money before anyone noticed.
  • A pipeline that lives in your head, your truck, and three group chats.

Keystone takes all of it off your plate.

Why we called it Keystone

IThe Arch

An arch can carry a cathedral — or a bridge that stands a thousand years.

Every stone in it is leaning on the others, each one holding the rest up.

IIThe Keystone

But one stone sits at the very top and locks all the others in place.

Set it right and the arch carries the load. Pull it out, and the whole thing comes down.

IIIThe One Piece

A contracting business is the same — a hundred moving parts, all leaning on each other.

Miss the one piece that holds it together, and the week comes down around you.

IVWhy We Built It

So we built the piece that holds it together.

Keystone keeps your jobs, crews, and money locked in place — and warns you the moment one slips.

So here's the idea.

Keystone is the piece your operation leans on. It watches the whole structure, keeps the load balanced, and tells you the second a stone starts to slip. You stay the builder — it just makes sure nothing comes down.

How it works

Three moves.That's the whole system.

01

It captures everything

Leads, jobs, quotes, calls, and invoices flow in from your forms, your phone, and your inbox. Nothing gets written on a napkin or typed in twice.

02

It weighs what matters

Every job scored, every margin watched, every follow-up queued. Keystone reads the whole board and surfaces the few things that actually need you today.

03

You make the call

Approve, send, or skip with a tap. Keystone handles the busywork and asks before anything goes out — you stay the boss, you just stop dropping balls.

Before & after

Same week. Completely different.

Nothing about the work changes — same jobs, same crews, same phone going off. What changes is everything around it.

Without Keystone

  • Quotes tracked in your head and your texts
  • Follow-ups when you remember — if you remember
  • Find out a job lost money after it's done
  • Chasing overdue invoices on Sunday night
  • The pipeline is wherever you last wrote it down
  • Paperwork after the kids are in bed

With Keystone

  • Every quote logged and chased on its own
  • Follow-ups queued and sent before they go cold
  • Margin watched live — you hear about it early
  • Overdue invoices chased automatically
  • One pipeline, sorted by what needs you today
  • The back office runs while you're on site

Same hours in the day. Keystone just makes sure the right ones land on you — and the rest run themselves.

Built for the peoplewho build things.

Contractors, trades, and field crews — anyone running real jobs in the real world, not just answering emails.

Aerial of an excavation site

Every job, tracked

Hands laying tile

Every detail, logged

Glass towers at golden hour

Every dollar, watched

Your pipeline, scored

See what to chase.Skip what won't close.

Every lead and job gets scored the moment it comes in. Keystone rings the ones worth your time in gold, dims the dead ends, and tells you the next move — so you're not guessing which jobs are real.

Pipeline · Q3

Keystone · scoring live

Westside Office Reno

$240k · annual

Chase

Halcyon Warehouse

$88k · annual

Follow up

Northwind Garage Pad

$12k · annual

Drop

Riverbend Clinic Build

$310k · annual

Chase
The Keystone mark

Keystone · Chase the Riverbend Clinic build first — best score, quote's ready to send. Northwind's gone quiet; I'd drop it unless you say otherwise.

Integrations

Everything you run on,in one app.

Your books, your calendar, your phone, your lead ads, even your AI — Keystone connects QuickBooks, Meta, Claude and the rest of the tools you already use into one place, so the whole operation finally lives under one roof instead of a dozen tabs.

QuickBooksStripeGmailGoogle CalendarMeta Business SuiteInstagramMailchimpHubSpotWhatsAppZoomDropboxNotionGoogle DriveGoogle MapsClaudeGeminiZapierCalendlyQuickBooksStripeGmailGoogle CalendarMeta Business SuiteInstagramMailchimpHubSpotWhatsAppZoomDropboxNotionGoogle DriveGoogle MapsClaudeGeminiZapierCalendly

75+ integrations and counting.

See all integrations →

Who runs on Keystone

If it's a job with a quoteand a crew, it fits.

General contractors

Whole-project oversight — subs, schedule, and budget in one view.

Renovations & remodels

Change orders, client sign-off, and follow-ups that don't slip.

Excavation & grading

Crews, equipment, and weather windows, all on one board.

Electrical · plumbing · HVAC

Service calls and install jobs tracked side by side.

Roofing & exteriors

Fast quotes, faster follow-up, every lead scored.

Concrete & masonry

Pours scheduled and margins watched, job by job.

Landscaping & hardscaping

Seasonal pipelines that stay warm through the off-months.

Specialty trades

Custom work, niche crews — if it has a quote, it fits.

Not strictly a contractor? Field-service teams, installers, and small crews of every kind run on the same bones — Keystone was built for the trades first, but it fits anyone who runs real jobs in the real world.

Questions

The short version.

An operations system for contractors. It keeps your jobs, crews, bids, and invoices in one place, chases the follow-ups, watches your margins, and tells you the few things that actually need you today — the back-office muscle of a much bigger company, without the headcount.

Built by Unconventional Group — alongside contractors running real jobs in the field, not in a boardroom.

Edmonton, Alberta

The Keystone mark

Stop running it all in your head.

We're opening Keystone to a first group of contractors. Leave your email and we'll reach out when it's your turn.

Join the waitlist