Privacy Policy

This Privacy Policy explains how we handle personal information when you visit the Keystone website and join our waitlist. By using the site, you agree to the practices described below.

Who we are

Keystone is operated by Unconventional Group Inc., a company based in Edmonton, Alberta, Canada. In this policy, “we,” “us,” and “our” refer to Unconventional Group Inc. We are responsible for the personal information collected through this site.

What we collect

We aim to collect only what we need. Depending on how you interact with the site, this may include:

• Waitlist email address. When you join the waitlist, we collect the email address you provide.
• Analytics and usage data. Basic information such as pages viewed, approximate location, device and browser type, and how you arrived at the site.
• Cookies and similar technologies. Small files stored on your device that help the site function and help us understand usage.

How we use your information

We use the information we collect to:

• Operate and manage the waitlist.
• Contact you about Keystone's launch, availability, and related updates.
• Maintain, secure, and improve the site and our communications.

We do not use your information to make automated decisions that produce legal or similarly significant effects about you.

Cookies & analytics

We use cookies and similar technologies to keep the site working and to gather aggregate analytics about how it is used. You can control or disable cookies through your browser settings, though some parts of the site may not function as intended if you do. Where required, we will ask for your consent before setting non-essential cookies.

Sharing and third parties

We do not sell your personal information. We share it only with trusted service providers who help us run the site and the waitlist, such as hosting, infrastructure, and email-delivery providers. These providers may process information only on our behalf and under obligations of confidentiality. We may also disclose information when required by law or to protect our rights, users, or the public.

Data retention

We keep personal information only for as long as it is needed for the purposes described in this policy — for example, for as long as you remain on the waitlist or until you ask us to remove you. We then delete it or anonymize it, unless we are required to retain it for legal or recordkeeping reasons.

Your rights

Subject to applicable law, you have the right to access the personal information we hold about you, to ask us to correct it if it is inaccurate, and to request its deletion. We handle personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA). To exercise any of these rights, contact us using the details below, and we will respond within a reasonable time.

Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, and unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information appropriately for its sensitivity.

Children

This site is intended for business users and is not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us information, please contact us and we will take steps to remove it.

Where your data is processed

We are based in Canada, and your information is generally processed here. Some of our service providers may store or process information in other countries. Where that happens, your information may be subject to the laws of those jurisdictions, and we take steps to ensure it remains protected consistent with this policy.

Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes may be communicated through the site or by email where appropriate. Your continued use of the site after an update means you accept the revised policy.

Contact us

If you have questions about this policy or how we handle your information, contact us at privacy@unconventionalgroup.ca.